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Marketing, Sales and Service - Entrepreneurship, A.S. Certificate

Program Information

A.S. Certificate - Code 081700 - Catalog 2019/2020

Jackson Musyimi, Assistant Chair, 386-506-3261, Jackson.Musyimi@daytonastate.edu

Diana-Joy Colarusso, 386-506-3603, DianaJoy.Colarusso@daytonastate.edu

School of Business Admin., 386-506-4227

Program Mission, Description, and Outcomes

Mission:

The mission of the Marketing, Sales, and Service - Entrepreneurship Certificate Program is to prepare students for entry-level employment in a marketing-related field through innovative curriculum that emphasizes student success, promotes diversity, and provides the fundamental concepts, knowledge and skills needed to meet local industry needs.

Description:

This college credit certificate program is designed to provide individuals with the skills and knowledge necessary to work in sales positions, assist advertising managers, and develop social media marketing strategies.

Some credits earned in this program may be applied toward the Business Operations Certificate - 091300Business Management Certificate - 091600 or AS degree in Business Administration - 205900. Credits earned in this program may also be applied toward the electives for an AA degree or the occupational/technical credits required for the BAS program.

Outcomes:

Graduates of the program will be able to:

  1. Identify various marketing strategies or service techniques.

  2. Demonstrate effective communication via marketing strategy.

  3. Plan the components of a marketing strategy.

  4. Develop a business plan.

Financial Aid

The length of this program makes it ineligible for federal and state financial aid.

Financing Options: For more information on grant, loans and work programs, please see the Office of Financial Aid webpage at http://www.daytonastate.edu/finaid.  Students are encouraged to apply for one of the many Daytona State College Foundation scholarships offered each semester. For more information, see: http://www.daytonastate.edu/scholarships.

Approximate Additional Costs

Program Tuition and Fees*: $1,229

Access Fee: $13.44 ($1.12 per credit)

Assessment Fee: $34

Textbook Estimate: $400

*In-state tuition only; out-of-state tuition will be higher.

Careers

The following information is required by federal regulations to be provided to students for all vocational and certificate programs. Additional information on any career, job, or salary potential can be found at http://www.onetonline.org. For additional career information, please see:  https://www.onetonline.org/link/summary/11-1021.00.

Program Length: The typical length of this program is one (1) semester (15 weeks) for a full-time student.  The Florida Education and Training Placement Information Program (FETPIP) lists the placement rate (2016-17) for this field at 94%.

Note: Need help preparing for your job search? Login to Daytona State's Career Services Online (CSO) to create your personal career account, or email your Daytona State College Career Advisor.

Program Specific Courses

MAR2011Principles of Global Marketing

3

SBM2000Small Business Management

3

Business Elective Choose Two (6 credits)

MAR2101Social Media Marketing

3

MAR2321Advertising

3

MKA2021Building Selling Relationships

3

MNA2161Customer Service Management

3

MAR2720Digital Marketing in Business

3

Sample Program of Study

1st Semester

MAR2011Principles of Global Marketing

3

SBM2000Small Business Management

3

Business Elective Choose Two (6 credits)

MAR2101Social Media Marketing

3

MAR2321Advertising

3

MNA2161Customer Service Management

3

MKA2021Building Selling Relationships

3

MAR2720Digital Marketing in Business

3

Note: Sequence of courses may vary. Check catalog course descriptions for requisite requirements.

Total Credit Hours: 12