DIG2510 Business Practices for Creative Industries
This course introduces essential business practices tailored for the creative industry, with a focus on digital media and photography. Students explore business models for the digital age, legal and financial frameworks, effective marketing strategies on digital platforms, and emerging technologies such as NFTs. Emphasizing an entrepreneurial mindset, this course prepares students to establish and manage successful creative businesses through guest lectures, interactive workshops, and real-world case studies.
Offered
Fall, Spring