Program Information
A.S. Certificate - Code 081700 - Catalog 2023/2024
John Weiss, Assistant Chair, 386-506-3792, John.Weiss@daytonastate.edu
Diana-Joy Colarusso, 386-506-3603, DianaJoy.Colarusso@daytonastate.edu
School of Business Administration, 386-506-4227
Program Mission, Description, and Outcomes
Mission:
The mission of the Marketing, Sales, and Service - Entrepreneurship Certificate Program is to prepare students for entry-level employment in a marketing-related field through innovative curriculum that emphasizes student success, promotes diversity, and provides the fundamental concepts, knowledge and skills needed to meet local industry needs.
Description:
This college credit certificate program is designed to provide individuals with the skills and knowledge necessary to work in sales positions, assist advertising managers, and develop social media marketing strategies.
Some credits earned in this program may be applied toward the Business Operations Certificate - 091300, Business Management Certificate - 091600 or AS degree in Business Administration - 205900. Credits earned in this program may also be applied toward the electives for an AA degree or the occupational/technical credits required for the BAS program.
Outcomes:
Graduates of the program will be able to:
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Identify various marketing strategies or service techniques.
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Demonstrate effective communication via marketing strategy.
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Plan the components of a marketing strategy.
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Develop a business plan.
Financial Aid
The length of this program makes it ineligible for federal and state financial aid.
Financing Options: For more information on grants, loans, and work programs available see the Office of Financial Aid webpage at daytonastate.edu/finaid. Students are also encouraged to apply for one of the many Daytona State College Foundation scholarships offered each semester. For more information see: daytonastate.edu/scholarships/.
Approximate Additional Costs
| Program Tuition and Fees*: |
$1,229 |
| Access Fee: |
$13.92 ($1.16 per credit) |
| Assessment Fee: |
$34 |
| Textbook Estimate: |
$400 |
*In-state tuition only; out-of-state tuition will be higher.
Careers
The following information is required by federal regulations to be provided to students for all vocational and certificate programs. Additional information on any career, job, or salary potential can be found at http://www.onetonline.org. For additional career information, please see: https://www.onetonline.org/link/summary/11-1021.00.
Program Length: The typical length of this program is one (1) semester (15 weeks) for a full-time student. The Florida Education and Training Placement Information Program (FETPIP) lists the placement rate (2016-17) for this field at 94%.
Note: It’s never too early to prepare for your career! Login to your Daytona State Career Services Student Job Board and create your personal account to submit your resume for review and search for jobs, and practice your interview skills with Big Interview. For questions, please email Career Services to connect with a Career Advisor.
Program Specific Courses
| MAR2011 | Principles of Global Marketing | 3 |
| SBM2000 | Small Business Management | 3 |
Business Electives (6 credits)
Choose Two Courses
Sample Program of Study
1st Semester
| MAR2011 | Principles of Global Marketing | 3 |
| SBM2000 | Small Business Management | 3 |
| Business Elective | 3 |
| Business Elective | 3 |
Total Credit Hours: 12