Program Information
A.S. Certificate - Code 0817 - Catalog 2017/2018
Max Grunbaum Nagiel, Assistant Chair, 386-506-3829, nagielm@DaytonaState.edu
Diana-Joy Colarusso, 386-506-3603, colarud@daytonastate.edu
School of Business Admin., 386-506-4227
Program Mission, Description, and Outcomes
Mission:
The mission of the Marketing, Sales, and Service - Entrepreneurship Certificate Program is to prepare students for entry-level employment in a marketing-related field through innovative curriculum that emphasizes student success, promotes diversity, and provides the fundamental concepts, knowledge and skills needed to meet local industry needs.
Description:
This college credit certificate program is designed to provide individuals with the skills and knowledge necessary to work in sales positions, assist advertising managers, and develop social media marketing strategies.
Outcomes:
Graduates of the program will be able to:
- Identify various marketing strategies or service techniques.
- Demonstrate effective communication via marketing strategy.
- Plan the components of a marketing strategy.
- Develop a business plan.
Credits earned in this certificate may be applied toward the AS degree in Business Administration or AA degree.
Note: The length of this program makes it ineligible for federal and state financial aid.
Approximate Additional Costs
Program Tuition and Fees: $1,229*
Access Fee: $16 ($1.35 per credit)
Assessment Fee: $31
Textbook Estimate: $400
*In-state tuition only; out-of-state tuition will be higher.
Students are encouraged to apply for one of the many Daytona State College Foundation scholarships offered each semester. For more information, see: http://www.daytonastate.edu/scholarships.
Additional Admission Requirements
- Program specific courses require a "C" or better.
Careers
Program Length: The typical length of this program is two (2) semesters.
Some credits earned in this program may be applied toward the Business Operations Certificate - 091300, Business Management Certificate - 091600 or AS degree in Business Administration - 205900. Credits earned in this program may also be applied toward the electives for an AA degree or the occupational/technical credits required for the BAS program.
Note: Need help preparing for your job search? Login to Daytona State's Career Services Online (CSO) to create your personal career account, or email your Daytona State College Career Advisor.
Program Specific Courses
| MAR2011 | Principles of Global Marketing | 3 |
| SBM2000 | Small Business Management | 3 |
Business Elective Choose Two (6 credits)
Sample Program of Study
1st Semester
| MAR2011 | Principles of Global Marketing | 3 |
| SBM2000 | Small Business Management | 3 |
Business Elective Choose Two (6 credits)
Total Credit Hours: 12